Law and Natalie Attired Case Essay Example

Law and Natalie Attired Case Paper Law and Natalie Attired Case BY Jae1214 TO: Alexis Schlamberg FROM: RE: Natalie Attired Case DATE: November 19, 2013 Statement of the Facts Natalie Attired, 23, was fired from her position as a waitress at Biddys Teahouse for having a visible tattoo. The owner, Biddy Baker fired Miss Attired because she would not remove the tattoo and feared that an employee having a tattoo that was visible would upset her more mature patrons, which would affect profits. No documentation could be provided that showed a loss of profits. Ms. Baker did state hat two patrons asked to be reseated the day before she was terminated. Natalie stated that there was not an employee handbook or stated to by Ms. Baker that tattoos were not allowed. However, she did state that a co-worker, a year earlier, did tell her to make sure it is placed where the sun does not shine because Biddy baker would not be happy. In July of 2010, Miss Attired applied a claim for unemployment and was denied by the New Mexico Unemployment Security Board because her actions were because of misconduct. Issue Does Miss Attireds actions meet the criteria of misconduct in NM Stat S 51-1-7 (West) Short Answer Rule of law An individual shall be disqualified for and shall not be eligible to receive benefits: (2) if it is determined by the division that the individual has been discharged for misconduct connected with the individuals employment; or Analysis While the law does state that any employee that is terminated for misconduct will not receive benefits. We will write a custom essay sample on Law and Natalie Attired Case specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Law and Natalie Attired Case specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Law and Natalie Attired Case specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The question remains does this apply to this case? When examining case law in this area there seems to be a very cut a dry way the courts ave ruled. Simply put does the NMUSB have the right to disqualify Miss Attired established in the Zelma M. Mitchell v. Lovington Good Samaritan Center, Inc. , 555 P. 2d 696 (N. M. Sup. Ct. 1976). The court created a precedent that misconduct is determined to be . misconduct s limited to conduct evincing such willful or wanton disregard of an employers interests as is found in deliberate violations or disregard of standards of behavior which the employer has the right to expect of his employee, or in arelessness or negligence of such degree or recurrence as to manifest equal culpability, wrongful intent or evil design or to show an intentional and substantial disregard of the employers interests or of the employees duties and obligations to his employer. On the other hand mere inefficiency, unsatisfactory conduct, failure in good performance as the result of inability or incapacity, inadvertencies or ordinary negligence in isolated instances, or good faith errors in Judgment or discretion are not to be deemed misconduct within the meaning of the statute. When reading what the court deemed to be misconduct the question remains does the tattoo that Miss Attired bought and would not remove mean she was intently going against her employers wishes if there is no written rule or employee handbook to follow and does evidence need to be supported that there will be a loss of business as Ms. Biddy is claiming there will be. When examining and case of Its Burger Time, Inc v. New Mexico Department of Labor Employment Security Department, Board of Review et. al, 769 P. 2d 88 (N. M. Sup. Ct. 989), the courts have stablished that evidence must be shown that a loss of business is in direct correlation to the act deemed as misconduct. Conclusion Miss Attireds case will be overturned based on the criteria that misconduct cannot be established as willful or wanton disregard of the employers wishes because there was not an employee handbook. Other evidence that will be considered and supported is that the employer could not show a loss of business or p atrons to her establishment and therefore the tattoo had no affect on her business which does not support being misconduct.

Netflix Case Solution Research Paper Example

Netflix Case Solution Research Paper Example Netflix Case Solution Paper Netflix Case Solution Paper Anthony Morand Master in Business Management 1 – How is the online movie rental business changing? Map the industry’s value chain from end to end. Since the creation of Netflix in 1997, the online movie rental business has been changing constantly forcing companies to adapt their strategy. At the earliest activity of Netflix, Blockbuster dominated the market and customers were renting VHS movies and DVDs directly from retail locations, around 70% of the rental concerned new releases. Then Netflix popularized the online movie rental by offering its customers the possibility to rent a movie directly from its website to finally have the DVD mailed to them. Afterward, Netflix has to face a growing competitor network, not only from classical retail locations but also on Internet. Customers became more and more demanding about the delay of deliveries, the availability and choice of the movies and the flexibility concerning the fees for late returns. Customers started to subscribe to prepaid plans enabling them to rent a number of DVDs relative to their plan or package. The next big step came with the development of video- ­? on- ­? demand a mix between pay- ­? per- ­? view programing and Internet downloading and the apparition of HD movies. Customer could now directly watch heir movie on specific TV channels or on Internet; they were also able to download them. The process was and is still complicated and even if VOD is the future of online movie rental the adoption is slow. For VOD to become a mass product market it need to become easier without having some kind of transition system between a PC and a computer but it also need to have a large choice of movies which is filtrated by licencing obligations. Most of the company use a similar value chain model. After the inbound logistic process in which companies buy the DVDs to their suppliers, the customers subscribes to the service and create a profile ith information which will help the company to promote a selected range of DVDs. Customers can chose different plans such as unlimited, 3 movies per months etc. usually charge monthly. When the selection is made by the customer the movie is mailed to him and when he has finished to watch it, he send it back to the company in a provided prepaid envelope. Now, most companies let customers keep the movies as long as they want without charging any extra. The all process could be summarized as fallow: Marketing and communication operations Aquisition of the movie, warehousing and inventory 2 - ­? What are the underlying forces that are riving industry change and are their impacts favourable or unfavourable? The industry change is directly linked to Internet evolution and the growing number of films, series, music etc. Indeed as explained in the case the industry growth is based for 70% on technology and 30% on art which makes the activity hard to forecast. The availability of more and more content the last years has positively impact the demand. Also the development of the cable TV, and the continuously growing content on Internet have participated to this increasing demand and contributed to change customer expectations who now want their needs to be satisfy as oon and as cheap as possible. Internet ecommerce and security of payment are also linked to these changes, peoples feel more confident to make online transaction than before . Online piracy such as peer- ­? to- ­? peer negatively affect the industry by enabling potential customers to get their movie rapidly, for free ands sometime even before they came out on the theatre. Until now, the bad quality of Subscription of cutomers and creation of its profile Selection of the movies from the customer VOD Download or instant watching Customer send back the movie Movie is watch by the customer Classic System Shipping pirated films was a break to ts development but this is a trend that starts to disappear with the recent availability of HD films. Finally, they are still many zones that are still not properly equipped for Internet and this is big threat for Netflix who operate only on the web. 3 - ­? How strong are the competitive forces confronting Netflix in the DVD rental marketplace and what is their impact on competitive intensity and future industry profitability? Do a  « five- ­? forces  » analysis to support you answer. The market for Netflex is highly competitive, indeed the company face both online and traditional competitors. In terms of existing competitors, the main nes are Blockbuster, Hollywood video, Movie gallery etc. each one has its own competitive advantage. For example Netflix is the pioneer of online movie rental, they are specialized in non famous movies and benefit from a large choice of videos comparing to classic retailers which are restricted by their store size. Netflix’s website enables a better understanding of its customers needs and thus a better advertising strategy. In the other hand comparing to Blockbuster who own a huge network of retailers they suffer from a lack of immediacy, they can only reach Internet users. The new entrants on VOD market such as Vongo or MovieBeam epresent an important threat for Netflix regarding all the ventures and agreements that have already been made. Also, these players offer essentially VOD services which are supposed to be the futur e of the online market. In the other hand there is not a big risk to see many companies entering this market because of the high capital required to get access to the movies’ licences. Buyers’ power is very high because they have many stores or website available to rent their movies and they have access to the different prices. Suppliers’ power could be high for new releases but for independent productions or old movies their power trend to ecrease. This is an opportunity for Netflix which is consider as the specialist of non famous films. Supplier power is also dependent on how many they are working with the same distributor. It seems that their power is very high on the VOD market especially in the US because of the need of licence from the content owner. In terms of product of substitution, apart of video theatres, Apple is in my opinion a dangerous competitor with Itunes or the Apple TV. They also offer portable VOD with the possibility to rent a movie and to watch directly on an Ipod, Ipad etc. Film piracy is also a huge threat for all the industry, more and more eople are now able to find what they are looking for in a few click for free at a quality very close to original DVDs. 4 – What does your strategic group map of this industry look like? Is Netflix well positioned? Why or why not? Large Choice Netflix Direct comp. Blockbuster†¦ Internet VOD Vongo, MovieBeam Small Slow Apple Cable TV Time for delivery Fast After years competing on the online movie market Netflix and Blockbuster both performed pretty well. Blockbuster has an important network of retailers which enable a fast service and Netflix an large stock of movies especially not well known ones. They are distributed through a nique website enabling the company to offer a biggest choice for a reduced cost. This is a short term analysis and there is, in my opinion, a new way to see the market, in three or Five years from now we can make the hypotheses that nobody will be renting a movie in a retail store or even more from Internet where customer need to do the effort to return the DVD per mail. The key success factors in the future seems to be the rapidity to provide a movie and a large choice always available without difficulties. At the moment Cable TV have an advantage on this On- ­? demand emerging market by providing a movie immediately and directly the TV screen which remain the favourite customers support. However, even if this is more convenient than transferring a movie from a computer to a TV, they suffer from a lack of choice. Internet VOD allows customers to access to a larger film selection even if this one is still restricted and inferior as traditional players. If online mail order business trend to disappear, it would be hard to say that Netflix is better positioned than Blockbuster, both company could not be able to survive. However Netflix has some advantages that can help them to succeed on the long term. Indeed, Netflix already has an important network of customers and nformation about them, also it is the only one specialised in independent movies with the most important choice of films which involve existing agreement with suppliers. Even if in the short term Netflix is still well positioned it will not remain like that on the long term and it will depend on its next move. 5- ­? Does Netflix has adequate competitive strength to go head- ­? to- ­? head against Blockbuster and other key rivals? What does Netflix need to do to strengthen its competitive position and business prospects vis- ­? a- ­? vis Blockbuster and other rivals? As we have seen previously, Netflix has competitive advantages that enable the

Three Peeves in One Newspaper Article

Three Peeves in One Newspaper Article Three Peeves in One Newspaper Article Three Peeves in One Newspaper Article By Maeve Maddox Im one of the diminishing breed that wakes to a rolled newspaper at my front door. Sadly, I often find food for DWT posts when I open it. This morning not one, but three pet peeves leapt to my eye, all from the same story. I wont use real names. The article is about the sentencing of a man, Smith, who was an accessory to the murder of a teenager, Jones. Another man, Green, was tried separately. Green, the triggerman, has already been tried and sentenced†¦ The choice of the word triggerman bothers me because it is one of those words that has its place in fiction, but doesnt belong in a straight news story. Its use has the effect of glamorizing a punk who killed a 17 year old for $30 and a hat. It belongs to a category of dime novel words that strike me as being out of place in general reporting, detective yarn words like heist, bust, and swag. The two [Smith and the triggerman] were suppose to give Jones a ride to his home. They were supposed to give Jones a ride. Two females went along also†¦ The use female as a noun outside a medical or natural history context always bothers me. Ive written about these particular peeves elsewhere on the DWT site: Inappropriate word choice to report on crime Use of -ed verb forms Non-technical use of female as a noun Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Misused Words category, check our popular posts, or choose a related post below:Possessive of Proper Names Ending in SDoes "Mr" Take a Period?Honorary vs. Honourary

The Passion of the Christ Essay Example | Topics and Well Written Essays - 1750 words

The Passion of the Christ - Essay Example There are various characters that make a huge impact on the development of the plot and the overall message of the film; first is Jesus who is introduced as a representation of righteousness, holiness and sacrifice throughout the film, second is Peter, a loyal disciple who fights for Jesus at Gethsemane but later betrays him due to the fear of death. Another character is Judas who is a representation of betrayal; he was a disciple of Jesus but he betrayed him to the Chief Priest and the Pharisees for thirty pieces of silver. Another prominent character is John, the disciple, Mary the mother of Jesus and Mary Magdalene, both who stood by Jesus through the whole process of capture and crucifixion, a show of unconditional love. Pontius Pilate, Herod Caiaphas and the chief priests are represented as figures of authority with Pilate and Herod representing political authority and Caiaphas representing the Jewish religion, which is depicted as loathing Jesus for blasphemy (The Passion of th e Christ, 2004). Other characters who assist in developing the theme of the movie are Simon of Cyrene who carries Jesus’ cross, Veronica, the woman who wipes Jesus’ face with her cloth on the road to Calvary, the Roman soldiers that depict the system as being crude and violent towards criminals, and the veiled woman who represents Satan (death) – she appears every time death is imminent. Pilate’s wife is also a key character who influences Pilate’s decision, and she later offers Mary and Mary Magdalene a piece of cloth to wipe Jesus blood from the place where he is chastised. Throughout the film, we see betrayal, redemption, hatred, violence and absolute submission; however, some of the most evident aspects of eucharistic are those of love, hope, faith, and forgiveness.

Gallery review Essay Example | Topics and Well Written Essays - 250 words - 2

Gallery review - Essay Example The painting is done oil on canvas. The size of the painting is 18 3/8 inches x 21 Â ¾ inches. The overall work is proportionally correct even though the second lady who is sitting is disproportionate in structure. One cannot find out whether she is sitting on a bed sheet or if she has a comforter on her lap. The two ladies are the focal point in the portrait. The work is balanced as the painter as used dark and light colors both. However, It is noticed that the lady who is wearing the black dress has the dark background whereas the second lady is also wearing a dark dress but the background color is light which makes one wonder whether the colors schemes should be less vibrant in order to have a balanced portrait. The color schemes are vibrant. It is a very colorful image. The artist has used warm colors and tried using contrasting colors that make the characters of the painting stand out in the portrait (Gardini). One of the formal characteristics identified in the painting is that the artist has not emphasized on the hair of the two women. One can only tell that the characters are women while looking at the shape of the dresses. Moreover, the expressions of both the women are not intense. While looking at the portrait, it would be difficult to estimate the mood of the women, which should be an essential part of the painting. However, the vibrant colors are the main attraction of the portrait. The main function of the piece is to represent women in vibrant and colorful colors. It shows two women who may be enjoying a leisure time with each other in a garden or a place where there is beauty and they are thinking or talking to each other

Socrates Stand on Democracy Essay Example for Free

Socrates Stand on Democracy Essay Having emphasized upon me the advantages of democracy, I have always believed that it is the best system to implement in a country. Ignoring the flaws and weaknesses of this type of system, I thought that the benefits outweigh all costs. I assume that giving the power to the people is better than having one person rule the state. However, in Plato’s account on the life of his mentor Socrates, we are able to see both sides of the spectrum: the pros and cons of democracy which are accounted in Plato’s dialogues, the Apology and the Crito. Socrates, having been accused of impiety, is brought to trial in front of the jury of Athens. In his defense, he points out the flaws of a democratic system, but he has an underlying intention to improve it. Thus, despite his criticisms on the use of rhetoric, involvement in politics, and the opinions of the majority, Socrates generally takes a pro-democracy approach on his purpose of being in Athens, the importance of examining truth and life, and the significance of respecting the law. Socrates is known in Athens for his dialectic approach of questioning and examining the ideas of the people. He has unintentionally annoyed many Athenian citizens which has made him infamous. This has led other people, such as Meletus, to press charges against him. In his defense, Socrates sets himself apart from others who bring their family and friends as a kind of an appeal to the jurymen. Through tears and emotional plea, they beg to be acquitted. However, Socrates does not intend to present such acts as he places greater significance to his, the jury’s, and the city’s reputations. He considers it shameful to try to win approval through emotional appeal rather than the truth as it brings dishonor to the city (37). Socrates points out then that it is the role of a juryman not to acquit someone who seems favorable, but â€Å"to judge according to Reusi 2 law†¦ [which] he has sworn to do† (37). It is the jury’s responsibility to give verdict based on truth and logic. Through the oath that they have taken, the jurymen have pledged to accept this duty; therefore, to favor someone is against the law. Socrates criticizes how the public has taken advantage of the use of rhetoric to win arguments in any way possible; such as appealing to emotions which has dominated and influenced the community and its decisions. These statements highlight the nti-democratic notion of Socrates; he reproaches the majority of the citizens who have based their judgments on faulty premises. Moreover, he connotes that it is more important to listen to the persuasive arguments of â€Å"the one† that uses truth and logic, rather than the pathetic acts of â€Å"the many†. However, beneath the criticisms, Socrates tries to enlighten the members of the jury, who have a stake at public decisions, of their purposes as jurymen of the state. He reminds them of their sworn duties, and encourages them not to give in to emotional appeal, as this per se is an attack to democracy and to the law that makes the city. Additionally, Socrates explains to the jury why despite his continuous efforts to meddle on personal matters, he has never pursued on occupying political positions. This, he says, is due to the â€Å"spiritual† (34) voice that speaks to him only when he is about to do something he is not supposed to do. He believes that if he had taken part in politics, he would not have survived through the years, because he would debate against the authority or the public, and stop the unlawful actions in the state (34). Socrates upholds that â€Å"a man who really fights for justice must lead a private, not a public, life if he is to survive for even a short time† (34). He points out that in order to live a just and peaceful life, it is better for a man to stay away from â€Å"public† activities where unlawful events usually take place. It is more important to live a â€Å"private† life, â€Å"fight[ing] for justice† at its core by dealing in â€Å"private affairs† (34). Reusi 3 Socrates is considered as taking an anti-democratic stand when he has chosen not to get involved with the government, considering that the government is the people. Yet, he implies that the people would not favor anyone that opposes injustice which seems to be the common dealings in politics. He believes that he would â€Å"have died long ago† (34), although this is not his ultimate concern. What he truly cares about is â€Å"not to do anything unjust or impious† (32). Despite his criticisms on politics, Socrates is essentially reminding the people, especially those in authority, to serve a just and virtuous life. Outwardly stating the current situation of the government, he aims to provide the people a portrait of the shallow kind of democracy that they have come to maintain. Socrates seeks to prompt the majority to uphold the true sense of democracy, of fighting for justice and living life accordingly. Furthermore, Socrates uses his dialectical approach with his friend Crito in examining the contrast between the knowledge of â€Å"the one† and the pseudo-knowledge of â€Å"the many†. He uses an analogy of a man involved in physical activities, whom must listen to the advice of the true expert in his training, rather than the opinions thrown by other people who barely know anything about these activities. Anyone who places a higher regard to the thoughts of the majority, rather than to the knowledge of the one who possess it, puts himself on greater â€Å"harm† (47). Socrates adds that if we disobey the one who seeks to improve us, â€Å"we shall harm and corrupt that part of ourselves that is improved by just actions and destroyed by unjust actions† (48). This is antidemocratic in a way that it explicitly denotes the greater relevance of â€Å"the one† as opposed to the false opinions of â€Å"the many†. Democracy is based upon the judgment of the majority; however, if they collectively agree on faulty decisions, it brings destruction to the state and corruption to its citizens. As Socrates puts it, â€Å"we should not then think so much of what the majority will say about us, but what he will say who understands justice and injustice, the one, that is, and the truth Reusi 4 itself† (48). Despite his arguments, he suggests that the majority learns to listen to the one who possess true wisdom, so as to strengthen the grounds of democracy. The united opinions of the many can be given greater significance when it is based on the wisdom of the one who seeks â€Å"to improve† the city. In spite of the anti-democracy view of Socrates regarding rhetoric, politics, and the majority, he presents a pro-democratic stand on his true purpose of being in Athens. He addresses the jury that it would be a mistake to condemn him since he has been brought to the city of Athens according to the god’s will. He compares himself to a â€Å"gadfly† that tries to wake the â€Å"great and noble horse† that has become inactive and lazy (33). This, Socrates believes, is his purpose for being placed in the city by the god. He â€Å"never [ceases] to rouse each and every one† of the citizens, to convince and to criticize them all the time (33). In this passage, Socrates shows how much he cares for the city as he, a â€Å"gadfly†, tries to motivate the â€Å"noble† city of Athens to reach its full potential. By this, Socrates expresses a pro-democratic attitude as he believes that by his consistent approach to its citizens, he hopes to keep the city active, knowing that it has many capabilities that have not been fully developed. Moreover, Socrates states that he will continue to follow the god rather than the demands of the public for him to cease his quest of constant dialectic. He adds that with every Athenian he meets, Socrates would cross-examine him. He would denote that by being a citizen of the â€Å"noblest† city with high regards for both â€Å"wisdom and power†, it is a shameful thing to put such high importance on material possessions and status while disregarding â€Å"wisdom or truth, or the best possible state of [the] soul† (32). He would reprimand those who were proven to value superficial things instead of the more important ones. Socrates maintains that â€Å"the unexamined life is not worth living for men† (39). He motivates the citizens to examine the truth and virtue Reusi 5 as he affirms that â€Å"the most important thing is not life, but the good life† (48). This is very prodemocratic in a sense that the city aims to accomplish this highest form of living, which can be achieved only if each citizen is able to reflect upon himself, and realize his own way of living. He stresses the importance of not indulging oneself with material desires, but focusing only on the â€Å"best possible state of [the] soul† (32). Once every citizen is able to live a life worthy of the â€Å"noble† city of Athens can the city fully establish a strong democracy that highlights â€Å"wisdom†, justice, and â€Å"truth† (32). Lastly, in Crito’s attempt to persuade Socrates to escape the city and his death, Socrates has emphasized the significance of respecting the law. He imagines being faced by the law, ordering him that he must either convince his city according to what is just, or submit himself in any given circumstance in accord to the position assigned to him by his country (51). Therefore, it is wicked to bring harm to one’s own country even â€Å"after being wronged not by†¦ the law, but by men† (54). Socrates is sentenced to death because of the decision of the majority, but not of the law. He uses the law to represent the entire city, for the law makes and embodies the ideals of the state. His notion is pro-democratic as he expresses his respect for the decrees that ultimately establishes the democratic system of Athens. Despite being persecuted by men, he still considers the law as just and equitable. When we divert from the true purpose of a system, the costs are as significant as the benefits. Plato’s account of Socrates enables us to have a two-way view on democracy in considering both its advantages and disadvantages. Underlying his criticisms to certain aspects of this system is Socrates’ greater pursuit to improve and develop the state.

Arizona Concrete :: essays research papers fc

Arizona Concrete According to the Mine Faculty at the University of Arizona, cement is manufactured primarily from suitable limestone and shale rocks. Arizona had two dry-process cement plants in 1969, namely the Arizona Portland Cement Company plant in Pima County, near Tucson, and the American Cement Corporation plant at Clarkdale, in Yavapai County (52-53). The use of cementing materials goes back to the ancient Egyptians and Romans, but the invention of modern portland cement is usually attributed to Joseph Aspdin, a builder in Leeds, England, who obtained a patent for it in 1824. Currently, the annual world production of portland cement is around 700 million metric tons (Danbury). Many people use the words concrete and cement interchangeably, but they're not. Concrete is to cement as a cake is to flour. Concrete is a mixture of ingredients that includes cement but contains other ingredients also (Day 6- 7). Portland cement is produced by pulverizing clinker consisting essentially of hydraulic calcium silicates along with some calcium aluminates and calcium aluminoferrites and usually containing one or more forms of calcium sulfate (gypsum) as an interground addition. Materials used in the manufacture of portland cement must contain appropriate proportions of calcium oxide, silica, alumina, and iron oxide components. During manufacture, analyses of all materials are made frequently to ensure a uniformly high quality cement. Selected raw materials are crushed, milled, and proportioned in such a way that the resulting mixture has the desired chemical composition. The raw materials are generally a mixture of calcareous (calcium oxide) material, such as limestone, chalk or shells, and an argillaceous (silica and alumina) material such as clay, shale, or blast-furnace slag. Either a dry or a wet process is used. In the dry process, grinding and blending operations are done with dry materials. In the wet process, the grinding and blending are done with the materials in slurry form. In other respects, the dry and wet processes are very much alike. After blending, the ground raw material is fed into the upper end of a kiln. The raw mix passes through the kiln at a rate controlled by the slope and rotational speed of the kiln. Burning fuel (powdered coal, oil, or gas) is forced into the lower end of the kiln where temperatures of 2600Â °F to 3000Â °F change the raw material chemically into cement clinker, grayish-black pellets about the size of 1/2-in.-diameter marbles. The clinker is cooled and then pulverized. During this operation a small amount of gypsum is added to regulate the setting time of the cement. The clinker is ground so fine that nearly all of it passes through a No.

Indian Luxury Consumer Essay

The Indian Luxury Consumer: Rapidly maturing and looking for more Any study of the luxury market needs to conclusively address core questions around the luxury customer – Who, What and Where. To fully understand answers to these questions, we interviewed existing and prospective customers across various locations, income and age groups. We also interviewed industry leaders across all luxury categories on the Indian consumer and the changes that they have observed over the last few years. In this section, we shall provide answers to three basic questions: 1. What constitutes luxury in India? 2. Who is the luxury consumer? What has changed in the last 2-3 years? 3. How is the behavior of the luxury consumer changing? 4. What are their specific tastes and preferences? 5. Where do they make their purchase? Luxury in India – more aspirational luxury than ultimate luxury Industry leaders across categories believe that luxury is not only determined by price. Exclusivity is a far more important parameter for a product or service to be called luxury. As such customization, uniqueness, and even understatement is important. Design, use of exquisite materials, presentation and personalized service all contribute to luxury. Consumers also talk about exclusivity, uniqueness and appeal to personal taste. This is not as yet corroborated by increased sales of â€Å"ultimate and subtle† luxury products. The majority of the market is still far away from this definition and brand/logo/badge value drive luxury purchases very clearly. Size, flashiness, clearly visible logos, well known brand are the key considerations in the purchase. That said, traditional attributes such as high quality, heritage, longevity, the â€Å"stories† associated with brands are beginning to emerge as drivers of purchase. Bulk of the Indian market is still dominated by the more accessible and aspirational luxury products. Status – announcing your arrival into the elite segment of the society – is the biggest motivation still. The mindset is still that of an â€Å"aspirer† not that of a â€Å"connoisseur†. The Indian luxury consumer – new insights The Indian luxury consumer has been studied a few times now. Various segments have been identiofied by earlier studies. The old money/new money/gold cuffs/.. (Luxury Brands) and Industrialist/Corporate/Professional/ (Economic Times – A. T. Kearney India Luxury Review 2007). The focus of our consumer research was to find out how the consumer has evolved in the last 3-4 years. The accepted wisdom is that industrialists and traditionally wealthy families is the largest segment, senior corporate executives are a smaller but emerging segment and young professionals are entering the market. Our research has shown that by and large the consumer segments that constitute the bulk of the market have not changed significantly, although finer sub-segments are now more apparent: Medium size enterprise owners: This is the largest segment in terms of number – these are typically the medium enterprise owners – industrialists and traders who run businesses with revenues upwards of 50 cr. The source of their spending is the surpluses generated by the business. Many of these have grown as the economy grew rapidly in the last twenty years. Their wealth is their passport to the elite segment of the society and conspicuous consumption is their way of announcing it to the society. The children who tend to be second or third generation are the bigger spenders, having been educated abroad and hence familiar with brands and the luxury way of living. They are now educating and enticing their more conservative elder generation into spending. Interviews also reveal that those who generate cash need to necessarily spend it and luxury goods are a good avenue for spending. These are very frequent luxury consumers and consume the entire gamut of products and services and some assets like cars and real estate. These consumers shop around for deals and bargains, including international travel. Traditionally wealthy families / large industrialists: This group comprises two sub-segments – the first is the traditionally wealthy families – who have been consuming luxury for several decades and go for the finer things in life. The largest business houses in the country and historically wealthy Marwari, Gujarati, Parsi, Punjabi families epitomize this class. The other sub segment comprises the promoters of some very large businesses which have come up in the last two decades and have created disproportionate wealth very quickly. Builders, miners, diamond merchants, stock brokers, new age enterprise owners fall in this category. Many of them have migrated to the highest ladder of luxury consumption very quickly by acquiring yachts, jets, houses and really expensive cars. Corporate executives: Senior executives of corporate India who are paid in excess of Rs. 1 crore and bankers who earn big bonuses epitomize this category. These executives are well traveled and are aware of brands. Most of these are in their mid-late forties and represent some of the brightest minds in the country. Many of them though have come from middle class backgrounds and hence have a conservative approach on conspicuous spending. While they can well afford to spend, their propensity to spend is low. A gradual change is being seen as they see more and more of their compatriots spend. These consumers spend on some luxury products such as watches, accessories, select apparel, fine dining, international and domestic travel and high end cars. They also tend to shop on their frequent international trips to get the best deals. Self employed professionals: These comprise of professionals such as lawyers, doctors and architects: A small but niche segment, comprising the top stars in their profession, who have made it big. While many of these come from middle class backgrounds, they use their new found wealth to live a good life. They shop for the entire range of products and services although are found less often at the absolute top end of the ladder. Young professionals: Working in service industries – these earn the least compared to the others, but since they don’t have family responsibilities, the disposable part of the income is high. They are in tune with the latest fashion trends, travel abroad once in a while and believe in spending on what they fancy. They tend to consume entry level products and are infrequent consumers. Other segments: Expatriates: Expatriates in the country are growing and they are staying for longer periods: These are on expatriate packages and are accustomed to luxury consumption in other parts of the world. However most of these fly back very frequently and stack up on their luxury products need on these trips. Luxury services and assets (mostly cars) are influenced in a small way by this segment. The segment is definitely driving the increasing awareness and need for luxury products Politicians and bureaucrats: Interviews reveal that politicians and bureaucrats are a large segment for all luxury products, but have a much more pronounced preference for jewellery, watches, cars and real estate. Contrary to the popular perception that is generated by the flashy lifestyles of film and television actors, they are not large spenders by themselves and collectively it is still not a large segment. Luxury consumption of film and TV stars is paid for by the producers. They alsoi shop abroad a lot. Many celebrities belong to rich business families and owe their luxury consumption to their family wealth or get a lot of luxury products as gifts. Citywise sub-segments: There are sub-segments in each city that drive most of the purchases: * Mumbai – stock brokers, diamond merchants/exporters * Delhi – industrialists, traditionally wealthy, politicians, bureaucrats * Chennai – traditionally rich, industrialists * Bangalore – builders, IT top brass * Kolkata – traditionally wealthy Marwari businessmen, traders Age profile. The average consumer is still young – between 30-45. This is in line with the overall demographics and is expected to stay that way for some time. It is thus a young luxury market in contrast with some of the mature markets like Europe and the USA where the average consumer is much older (need some data here). Consumer Behavior We found that while the average Indian luxury customer values High Quality, Exclusivity and Social Appeal as key drivers of luxury purchase, they are also very Price Conscious and often straddled with a â€Å"middle-class mindset†. Corporate Professionals in particular tend to be more price sensitive than the Traditionally Wealthy and Business Owners. This is also due to the fact that the average â€Å"fashion consciousness† of Indian consumers is still quite low – most consumers prefer â€Å"well known† brands and make luxury purchases for â€Å"brand value† and not â€Å"fashion value†. The table below summarises the typical behavior patterns of the consumers in each of the segments | Medium Size Enterprise Owners| Traditionally Wealthy Families & Large Industrialists| Corporate Executives| Self Employed Professionals| Young Professionals| Average Age| | | | | |. Awareness| Low| High| High| Medium| High| Fashion consciousness ( apparel and accessories)| Low| High| Low| Low| High| Price Consciousness| High| Low| High| Very High| Very High| Badge Consciousness| High| Medium-Low| High| High| Very High| Propensity to buy overseas| High| High| High| High| High| Greater awareness – rapidly increasing and the entry of brands, development of malls and magazines has helped. Compared to three-four years ago, the number of people who can correctly pronounce Chanel and Gucci correctly has increased dramatically, although there is still a long way to go. What is interesting to note is that the Indian luxury customer is maturing rapidly and brand awareness has increased significantly over the past 3-5 years. Brands are beginning to see loyal customers who have their preferred set of brands. Among brands, the pedigree of a brand is very important. There is a heritage value with luxury brands – customer typically put more value on brands that have been around for many years. When it came to Indian brands, there is clearly a mixed perception. While most customers were willing to purchase luxury services from Indian players, the luxury products market still has a long way to go. Specifically in services, Indian service quality is considered to be at par with the best in the world. Within products, the categories that customer preferred have a high class value attached to it. Hence very select categories like jewellery and Indian designer apparel products are considered ‘luxury’. Fashion consciousness – changing very fast, dressing for a look increasing in the metros – still a long way to go – in the words of one of the luxury fashion CEOs – Indians are â€Å"sartorially challenged†. The younger members of the rich families and the young professionals are leading are leading the pack. Badge consciousness – continuing, no doubt. A logo is probably the most important thing about a product. It is easier to sell a pair of sunglasses or a polo shirt where the logo is clearly visible than a shirt where it is not so obvious. Price consciousness – here to stay. The entire industry acknowledges this and both the principals and the Indian parties strive hard to match prices to make it price neutral for the Indian consumer who would not mind taking a flight to Singapore or Dubai or ask someone to get it, if the difference is more than 3-5%. The economics is simple – its costs 15-20,000 for a return trip (economy of course! ) to Dubai or Singapore. On a product costing upwards of Rs. 200,000, this is less than 10% of the product price. That puts a limit on the amount of premium that anyone will be willing to pay for products that can be easily purchased overseas and carried back. The grey market will willingly carry products for a fraction of the cost of a return trip. The only exception is cars – where it is not possible to bring it in – either legitimately or smuggled. Propensity to buy overseas – reducing but still very significant. One interesting observation is that Indian luxury customers are not averse to buying from India, just that they feel there are better avenues abroad. One of the key challenges is to provide luxury shopping destinations that offer a variety of brands under one roof. While most of them purchased from boutiques in New York or Malls in Dubai, in India there are not many avenues for luxury purchase. While most consumers also make luxury purchases in India, shopping abroad is still by far the preferred option. Consumers have certain perceptions about luxury shopping in India, that have held them back making large scale and frequent purchases in the local market. Interviews with industry leaders reveals that the consumer wants the same package here – merchandise (range, freshness), convenience (location), price and experience (ambience, service) – with an extra expectation of service, given that this is India, where labor is cheap. The development of the Indian duty free has meant that Indians have an option of buying duty free products in India when they arrive rather than carting it all the way from popular shopping destinations overseas. Consumers still believe that the widest, most recent range is not available here and that prices are more expensive here, though at least two of these clearly are myths that need to be broken. In fashion, collections are designed for the whole world once, no one creates separate collections for India and old collections are not available. Width of range is a trade-off that has to be made depending on the depth of the market, so that is a possibility. Converting the overseas market is a big challenge for retailers. Propensity to buy from the grey market – by all accounts, this is reducing in established brands. Concerted efforts by players to bring in the latest merchandise, efforts by brands to supply products at lower prices to India and Indian retailers willing to work on thin margins has meant that the consumer now gets a good bargain. New brands which consumers want and are not available find their way through this channel. Driver of Luxury consumption: Number of HNIs, HNI Wealth or Household Income? It is generally accepted that luxury market size is positively correlated to household income (GDP/capita), the number of high networth individuals and/or their wealth. Discussions on luxury are never complete without a reference to these parameters. A correlation between the size of the luxury market, the GDP/capita, number of HNIs and HNI wealth over the years 2004-2009 shows that in terms of importance the number of high networth individuals is the most important driver, followed closely by GDP/capita and HNI wealth. Interviews with leading luxury brands in India points to the fact that family wealth is a very strong determinant of spending than household income. Consumer interviews with traditionally wealthy families indicates a very interesting pattern – they are habitual consumers of luxury and less price conscious. Some of the segments mentioned above would fall in the HNI category. However luxury consumption in India is not limited to only the HNIs. The masstige phenomenon can be observed very clearly in India. Luxury products in India are appealing to, and purchased by, middle-class consumers that do not fit the typical profile of an elite consumer segment. For these shoppers, luxury represents status and prestige, a place in society that they fit into as a result of their purchase of high-end products. This phenomenon is observed even in the large mature markets such as UK, where a large number of individual consumers buy very small volumes. Luxury goods companies develop products that re-enforce the â€Å"masstige† and drive volumes. As such it is very important to look at the other indicator of the market – the GDP/capita. In India given the fact that wealth is being created due to the rapid growth, growing household incomes are converting the middle class into emerging luxury consumers. As such there is a large segment (below the 1 cr income category) where while the wealth might be low, it is the incomes that are driving the consumption. Measured in PPP terms, 25 -100 lakhs in India is equal to $ XX-YY,000 of income in the US or EUR AA-BB,000 in Europe, which is definitely a luxury consumer. The above two factors combine to make the consumer spectrum in India very broad. Our research shows that sporadic/ infrequent luxury consumption for products and services begins when annual household income goes upwards of Rs. 20 lakhs, becomes frequent when annual household income crosses the Rs. 1 crore mark and becomes habitual when the wealth crosses the HNI milestone ($1 mn in liquid assets). For luxury assets, the markers are understandably much higher and even within assets, the ladder become quite steep as one goes higher. For example, consumer for private jets would be the top 200-400 richest families in the country – the billionaires, super rich families (the HNIs) – anywhere around 200-400 families – such as the private jets, yachts and the largest houses – earning anywhere upwards of 50 cr per annum or with family wealth in excess of 100 cr. The spectrum thus begins at rupee millionaires and goes all the way to real billionaires. While the small traditionally super wealthy families who know what absolute or real exclusive luxury means, and can be called connoisseurs, bulk of the incremental wealth generation in India has been the the handiwork of new age businessmen/industrialists – who were not so wealthy a couple of generations ago. As the â€Å"new money† matures, one can expect that the tastes and preferences will also evolve. | | Rupee Millionaires| Near Millionaires| Real Millionaires| Category| Household Income| 10-25 lakhs| 25 lakhs – 1 cr| 1-5 cr| 5 cr+| | Networth/Wealth| | | | |. Estimated number of households| 2,373,000| 1,292,000| 141,000| Typical Occupations| Service Industry professionals| Corporate Executives, Self Employed Professionals| Medium Enterprise OwnersTraditionally wealthyCompany CEOs, top bankers| Large IndustrialistsTraditionally wealthy| Luxury products| Low ticket value items such as leather accessories ties, cuff-links,Wines and spirits, personal care| Watches, some apparel, accessories| All| All| Luxury Services| Spas, Infrequent fine dining| Travel, frequent fine dining, hotels, spas| All| Luxury Assets| | | Cars, YachtsReal estate, Paintings| Private jets|. Geographical distribution of consumers Luxury consumption in the country has so far been concentrated in Delhi and Mumbai with Bangalore being a distant third. Brands have been thinking of expanding their footprint beyond these cities and have been wondering about where their next store should be opened. We now believe that the distribution of the rupee millionaires is a good indicator of the luxury consumer distribution in the country. We also believe that for luxury consumption to take off a minimum critical mass is needed in a city. While Delhi and Mumbai continue to be the mainstay markets for luxury consumption, there are several other cities with a large base of potential luxury consumers. A look at the figure below suggests that while Mumbai, Delhi and Bangalore are the top three cities, other cities also have significant potential for luxury consumption. Show a chart between the number of families (X-axis) and the growth 2006-2009 (Y-axis) and number of such households as the bubble size. Use the data below. Year| 2006-07| 2009-10| | Income Category| Annual income >Rs. 10,00,000/-| CAGR| Top 20 Cities ranked on the basis of Annual Market Size| Number of Households| Number of Households| | Delhi| 132,258 | 348,000| 38%| Mumbai| 98,164 | 347,000| 52%| Bangalore| 101,550 | 126,000| 7%| Thane| 69,658 | 137,000| 25%| Pune| 57,130 | 106,000| 23%| Chennai| 28,025 | 109,000| 57%| Ahmadabad| 45,224 | 91,000| 26%| Hyderabad| 26,670 | 69,000| 37%| Surat| 34,457 | 60,000| 20%| Coimbatore| 18,076 | 37,000| 27%| Salt Lake (Urban Areas in â€Å"North 24 Parganas† district)| 14,373 | 65,000| 65%| Kolkata| 15,790 | 94,000| 81%| Thiruvallur| 17,837 | 22,000| 7%| Lucknow| 20,654 | 29,000| 12%|. Jaipur| 27,011 | 21,000| -8%| Vadodara| 22,911 | 53,000| 32%| Nagpur| 23,637 | 46,000| 25%| Kancheepuram| 13,920 | 24,000| 20%| | 767,345 | 1,784,000 | 32%| Source: Indicus Analytics| | | | Extrapolating the growth rates seen in these cities, over the next 3 years implies that several new cities will become potential centres of luxury consumption. Kolkata, Chennai, Hyderabad, Pune, Vadodara are high potential destinations to watch out for. A quick comparison with China shows that there are atleast 20 cities/towns where luxury brands are present. Comparison between luxury stores in India and China. | LV| Burberry| Chanel| Hugo Boss| Beijing| 3| 2| 2| 9| Shanghai| 3| 2| 5| 5| Other Tier I| 6| 6| 0| 8| Tier II| 12| 10| 1| 22| Others| 11| 13| 0| 43| | LV| Burberry| Chanel| Hugo Boss| Mumbai| 2| 1| -| 1| Delhi| 2| 1| 1| 1| Bangalore| 1| 1| -| 1| Others| -| 1| -| -| We believe in the next 5-7 years, atleast 5-7 new towns will get added on the luxury map of India. We also believe that the potential in Delhi and Mumbai has not been fully exploited and that there exist a few more micro markets within these cities that need to be tapped. Pockets of wealth and good infrastructure could be the next big destinations. In Mumbai, South Mumbai, Central Mumbai, Bandra/Juhu, Powai and Thane are micro markets which are far enough from each other, have concentration of wealthy families and decent infrastructure. In Delhi, similar micro markets could be South Delhi, Gurgaon, Saket, †¦.. In summary, while the Indian luxury market is evolving, so is the luxury customer. Understanding the nuances of the customer is extremely critical to succeed in this dynamic industry.

Democracy vs Dictatorship

I choose democracy as a more efficient type of government over dictatorship for these three simple reasons right her equal rights for all people, political freedom, and freedom of choice. I know you as a reader notice how every reason has the word freedom in it. This is because with a dictatorship there is no freedom, which show the ovbious reason why democracy is suprior. Democracy is a system of government in which political authority is held by the people. Democracies typically feature constitutional governments with majority rules. This is to keep they peace among the people â€Å"they equally voted for whoever or whatever†. Freedom of expression in a dictatorship doesn't exist. With a dictator if you disargee with him/she you know that your better off not saying anything, because with a militarylistic type of ruler most likely your either imprsioned or killed. Freedom of expression is important mainly because if you only have one view of something how could it not be one sided, without oppions you'll never come up with a plan that suits everybody that can be effected. Political freedom is way be on important. Not being able to choose who runs the place where you live is like paying rent for someone esle's apartment. You have no say in what goes on wither it be about war, taxes, and even sometimes rules. Can you even picture life without your freedom of choice? This means you dont get to choice where you live, jobs, what you want to be, and etc. â€Å"Shoot† if your dictator doesn't want you to speak english anymore and you don't know any other language then you just dont talk. Can you imagine living like that? So I conclude that freedom of choice, political freedom, and freedom of expression are some major reasons for the supriority of an democracy over an dictatorship. If you don't believe that it's better then go to Cuba and live with Castro and see how you like it. Then write me and tell me how you feel about, because your under his rule now if he doesnt want you to leave then you can even come back and tell how you feel.

NeoMed Technologies Essay Essays

NeoMed Technologies Essay Essays NeoMed Technologies Essay Essay NeoMed Technologies Essay Essay NeoMed Technologies developed a diagnostic device used for cardiac testing. and is headquartered in Ohio. They developed a CAD screen system to observe coronary arteria disease. The company was founded in 2000 and is based in Cleveland. Ohio. NeoMed Technologies was faced with a batch of hard determinations at the beginning when it came to where their merchandise would outdo tantrum and be most successful. They had developed a engineering that could suit into many markets. but needed to take a merchandise way and market. Their continued challenges occurred due to the alterations in the market way of venture capital chances and the support available. all due to alterations in the economic system at that clip. Due to the deficiency of support. and a continued diminution in Venture Capital support along with a downswing in the economic system ; I believe had the economic state of affairs been different at the clip when they needed venture capital support. the would’ve faced less challenges. The direction squad and Board of Directors were selected carefully and all had the experience and the background needed for success in the merchandise market infinite. NeoMed Technologies had a strong concern program. and had conducted extended research in initial planning phases. I believe based on the reading stuffs in this chapter ; they did all the right things in the planning and early development phases. Although NeoMed Technologies had to postulate with large name rivals and major participants in the diagnostic and imaging market such as GE Medical and Philips. besides located in the Ohio part ; their scheme to be headquartered in Ohio was a sound determination. However. they should’ve investigated further in the chance to obtain venture capital support outside of the Ohio part. Possibly they could’ve spent more clip analyzing competitory concern instances of companies like rival. HeartCheck. who specializes in the EBCT trial. The HeartCheck merchandise. although more dearly-won. had seen success and was widely accepted in the Medical field. Despite the added cost of the HeartCheck EBCT trial. they were seeing success in the market. One scheme alteration I would’ve considered early on was non using all resources of their engineering into one country. NeoMed Technologies should’ve considered using their initial merchandise development to the engineering of testing for drugs. drug bringing applications or observing malignant neoplastic disease. These countries would’ve perchance allowed for a speedy to market merchandise. without the extra blessings. quality criterions applied in the medical equipment infinite. and FDA blessings needed. Bringing a simpler merchandise to market foremost could’ve brought in gross to fund the long-run merchandise focal point of a CAD screen system. The net incomes from a drug showing or drug bringing merchandise could’ve assisted in funding their long-run merchandise focal point. they missed an chance to develop a speedy gross steam. In add-on. NeoMed Technologies could’ve seen success early on in the Homeland Defense infinite. for sensing of atomic arms. or soiled bombs. With the displacement subsequently in Venture Capital support chances. they could’ve experient success in this country every bit good. Bottom-line. they put all their eggs in one basket ; they failed to hold a backup merchandise to develop a speedy gross watercourse to further fund their long-run end. However. without a crystal ball that was a hard determination. There were clear marks of displacements in investing chances. the displacement indicted investings being shifted towards Homeland Security. military applications. and protection from assorted biological and chemical menaces. NeoMed Technologies should switch some of their resources to developing a merchandise to suit into that country. therefore leting them the chance to obtain extra venture capital support. and possibly developing a profitable merchandise in the Homeland Security infinite. The gross watercourse from this merchandise would let them subsequently to continue with their CAD screen system. There was another country of investing that should’ve been farther investigated. â€Å"Angel Investors† . most of who are Entrepreneurs themselves presently. or at some point in their calling. Inviting one of the Angel investors a place on the board. every bit good as leveraging the experience they have gained from get downing their ain company. covering with the challenges of get downing a concern. and look intoing farther Venture capital support countries. NeoMed Technologies should’ve reached out farther than merely the Ohio-based Venture Capital houses. this would’ve allowed them a broader audience of investors and chance. I don’t believe keeping off for flawlessness is needfully incorrect. particularly when covering with. and factoring in the value of human life. The NeoMed Technologies board of managers and upper degree direction wholly appeared to embrace strong moralss and while that might be a failing to others. moralss are of import and should neer be compromised. Too many companies take the short cut to success and people get hurt.

Atticus Finch Character Sketch

Atticus Finch is one of the major characters in Harper Lees To Kill a Mockingbird written in 1960. Atticus is a lawyer in Maycomb, the representative of Alabama in the State Legislator and the father of Scout and Jeremy Finch. The major themes and ideas Lee emphasizes in the novel are social inequality and intolerance, education, legal justice and bravery are represented in one way or another through this character. Atticus Finch is a man of principles who is consistent in his views and deeds throughout the novel.He has an arguable type of personality because many people back then would call him ignorant, but he still fought against his doubters. Although he is criticized and mocked by many characters in the novel for his tolerant attitude towards the â€Å"Negros†, the people of Maycomb still respect him and keep re-electing him to be their representative in the State Legislator. According to Miss Maudie Atkinson words to Scout, he is a man full of empathy, â€Å"Atticus is a man who does for other people the unpleasant things they have to do. He is a defender of justice and he fights for it even if he is sure that he will be beaten at end. † Atticus wise and understanding attitude is because he is quite aware of the fact that each human being has positive and negative sides. He always focuses on the good part of the people around him and in each situation he finds excuses for their aggressive or bad deeds. You never really understand a person until you consider things from his point of view until you climb into his skin and walk around in it. One of the things he does that prove this is he forgives Mrs.Duboses for the bad words she said to his children about him and he almost forces Jem to read for her during her last days. After she dies, he speaks to Jem and Scout about his admiration for her courage in resisting morphine addiction. At the very end of the novel, Scout states that she is grateful to her father for letting her know that you never really know a man until you stand in his shoes and walk around in them. This attitude also makes Atticus tolerate Mr. Walter Cunningham and Bob Ewell aggressiveness towards him.Atticus is able to see beyond other peoples deeds and thoughts and thus he is highly respected for the wisdom with which he deals with difficult situations. Atticus is a courageous man. However, he believes that real courage is not manifested in a man with a gun in his hand. Although he once has been the best shooter in the town, his children have never seen him using a gun before the dog incident. Moreover, Atticus is too courageous and righteous to abide by the norms of the pride white people in his town. He defends a black man, Tom Robinson accused of raping a white young girl, against his white opponent.Atticus believes from the very beginning that he is to lose his case. However, he withstands peoples insults to himself and his children for the sake of the color-blind law he aims to achieve. Also, Atticus courage makes him ready to present his own son to be punished when he thought he killed Bob Ewelld whereas Sheriff Tate tries to defend Jem. Atticus frequent courageous defense of his principles has had an impact on his childrens conception of courage. Scout says â€Å"I thought my father, who hated guns and had never been to any wars, was the bravest man who ever lived.Atticus does not abide by the norms of the white community pride. Not only does he defend Tom Robinson, but he also chooses to go himself to his wife to tell her about his death. The agony and pity of the late prisoner’s wife and not her color is what mattered to him. Atticus has chosen to defend his morals and his belief of justice regardless to the ethnic associations of Tom Robinson’s case. Unlike other characters in the novel, Atticus perceives the â€Å"Negros† as equal human beings who have the right to enjoy justice and social respect.He always defends his cook Calpurnia against his sister Alexandras reservations and he asserts to her that Calpurnia is a significant member in the Finch family. He does not mind that a black woman takes part in raising up his children. Also, he does not mind that she accompanies them to the church of the Negros even though the objections from his sister and from some members of the black community. Atticus Finch’s consistency makes him an ideal father. Unlike his brother, Atticus is an expert in dealing with little children.His wise and firm opinions and deeds have had great influence on the characters of Jem and Scout as the novel proceeds. Miss Maudie says that â€Å"Atticus Finch is the same in his house as he is on the public streets†. He deals with Scout and Jem as if they are adults. For instance, he does not hesitate to answer Scouts question about the meaning of rape, and he makes deals with his children and is committed to them. At the same time, Atticus understands that Jem and Scout are still children and they are bound to make childish mistakes.He finds excuses for their bad deeds and that makes him more patient with them than his sister Alexandra. For example, he says to her when she criticizes the language Scout uses that bad language is a stage all children go through, and it dies with time when they learn theyre not attracting attention with it. Atticus is eager to teach his children good values and practices through people’s mistakes and poor behaviour and their own mistakes in real life situations rather than by giving them instructions.He does not rebuke or punish Jem and Scout for attending the trial of Robison or for secretly following him to the jail where Robinson was kept. He is always aware of what his children secretly do. For example, he has known that it was Jem at whom Mr. Radely once shot his gun. Yet, he frequently draws their attention not to violate other peoples privacy. He also tries to make them realize facts about life and to correct their misconceptions by themselves. He often uses the question do you really think so? as an indirect hint that drives the children to revisit what they have thought or said. Also, Atticus conversations with Jem and Scout regularly included morally heavy contents such as â€Å"Shoot all the blue jays you want, if you can hit em, but remember its a sin to kill a mockingbird. The way Atticus deals with his children has made them respect him and grow more proud of him as time passes, and they appreciate what he has done for them, although they once have felt sorry that their father is older and less energetic than other children’s fathers. The character of Atticus finch represents a good model of a professional lawyer. Atticus’ defense of the color-blind justice and his belief that law should be free from any prejudices has set him as an ideal lawyer. He is widely regarded as a moral hero for many readers and as a model of integrity for people. He also tries throughout the novel to pass these values onto his children. As a result, the character of Atticus Finch, the lawyer has appeared in many other books that targets lawyers and concern them.Mike Papantonio’s In Search for Atticus Finch: A Motivational Book for Lawyers and Pierre Schlag’s Laying Down the Law: Mysticism, Fetishism and the American Legal Mind are cases in point. Also, the character was so influential that it appeared in books concerned with law and lawyers in cinema productions such as Law and Film by Steve Greenfield, Guy Osborn, Peter Robson, In conclusion, Atticus Finch is an ideal paradigm of a good citizen, a skilful and honest lawyer and an understanding father. The character is enlightening and influential on other fictional characters in the novel and on people in the real world as well. His insightful attitudes and deeds distinguished him as a highly respectable and appreciated individual in the community he lived in. His personality urged people to choose him as their representative even though they sometimes criticize him for doing the unpleasant things that must be done.

Humanities Essay Example | Topics and Well Written Essays - 750 words - 1

Humanities - Essay Example sance’ literally means â€Å"rebirth.† It referred to the ideas of artistic renewal and reawakening that occurred in this time period as people began rediscovering the skill of the ancient world, starting in Italy and spreading to other nations. To them, the remnants of the ancient world represented a golden age of shared culture, reason and creativity. Their refocus on the classical subjects, styles and artistic knowledge can be discovered in various forms of art created during this time period, including paintings. Although artists were strongly influenced by classical thought, shown in their inclusion of ancient myths and legends, the Renaissance was also heavily influenced by contemporary discovery and Christian ideals. At nearly the same time, the church underwent a period of Reformation, in which they rejected their previous focus on material wealth and riches, turning instead to simpler, purer early forms. Many artists during the Renaissance, freed of their stric tly religious patrons, were pulled between Christianity and paganism, heaven and earth, in their subjects and communicated this conflict in the magnificent works of art they produced. When the mathematical focus of the ancient Greeks and Romans was discovered, artists of 15th century Florence quickly linked it to the proportional, focus of their own world. They recognized the geometric and arithmetic formulas as a common factor in both creating great works of art as well as communicating to their largely commercial audience on an immediate basis. â€Å"In an age of non-standard shipping units, one had to be able to calculate contents and quantities of shipments fairly rapidly† (Lemaitre & Lessing, 1993, p. 15). Painters and other artists employed this community-wide foundational knowledge in geometry to present objects and elements in their work that were familiar to the average viewer at the same time that they immediately emphasized the message they wished to portray. â€Å"In the same way